Privacy policy

Privacy Policy

This Privacy Policy describes how lilyslittlestore.com (“we,” “us,” or “the Site”) collects, uses, and discloses your Personal Information when you visit, interact with, or make a purchase from the Site.

Contact Information

If you have questions, need additional information, or would like to make a privacy-related request or complaint, you may contact us at:

Email: lilys.little.store@gmail.com

Collecting Personal Information

When you visit our Site, we collect certain information about your device, your interactions with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support.

“Personal Information” means any information about an identifiable individual. Below is a list of what we collect, how we collect it, and why.

Device Information

Purpose of collection

We collect device information in order to:

  • Load the Site properly on your device

  • Analyze how visitors use the Site

  • Improve the performance, functionality, and security of our store

Source of collection

Collected automatically through:

  • Cookies

  • Log files

  • Web beacons

  • Pixels

  • Tags

Disclosure

Shared with our service providers including:

  • Shopify (store platform and hosting)

  • Analytics and advertising partners

  • Fulfillment providers when necessary to process orders

Personal Information collected

Examples include:

  • Web browser version

  • IP address

  • Time zone

  • Cookie identifiers

  • Pages or products viewed

  • Search terms

  • Interaction with the Site

Order Information

Purpose of collection

We collect order information to:

  • Provide products or services

  • Process payments

  • Arrange shipping and fulfillment

  • Provide invoices and order confirmations

  • Communicate with customers

  • Screen orders for fraud or risk

  • Provide marketing communications if you have opted in

Source of collection

Collected directly from you when you place an order.

Disclosure

Shared with service providers including:

  • Shopify – store platform and backend systems

  • Printful and other fulfillment partners – product manufacturing and shipping

  • Square and PayPal – payment processing providers

Personal Information collected

  • Name

  • Shipping and billing address

  • Email address

  • Phone number

  • Order details

Payment information is processed securely by our payment processors and is not stored or accessible by us.

Customer Support Information

Purpose of collection

To provide assistance when customers contact us regarding orders, products, or other inquiries.

Source of collection

Collected directly from you.

Disclosure

May be shared with Shopify, fulfillment providers, or payment processors when necessary to resolve your request.

Personal Information collected

  • Name

  • Contact information

  • Order details

  • Any additional information you provide

Sharing Personal Information

We share your Personal Information with trusted service providers in order to operate the Site and fulfill orders.

Examples include:

  • Shopify – hosting, store functionality, and data management

  • Printful and other fulfillment partners – product manufacturing and shipping

  • Payment processors such as Square and PayPal – payment processing

  • Analytics and advertising providers – to improve services and marketing

We may also share Personal Information when required to comply with applicable laws, legal requests, or fraud prevention efforts.

Shopify Privacy Policy:
https://www.shopify.com/legal/privacy

Behavioral Advertising

We may use your Personal Information to provide advertisements or marketing communications that may be relevant to you.

Examples include:

Google Analytics

Google Privacy Policy:
https://www.google.com/intl/en/policies/privacy/

Opt-out:
https://tools.google.com/dlpage/gaoptout

We may also share behavioral data with advertising partners through cookies or similar technologies.

Shopify Audiences

We may use Shopify Audiences to help show ads to buyers who have purchased from other Shopify merchants.

Information that may be shared includes:

  • Information about how you use the Site

  • Purchase activity

  • Email address associated with your order

Opt-Out of Targeted Advertising

You may opt out of targeted advertising using the following tools:

Facebook:
https://www.facebook.com/settings/?tab=ads

Google:
https://www.google.com/settings/ads/anonymous

Bing:
https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Digital Advertising Alliance:
https://optout.aboutads.info/

Using Personal Information

We use your Personal Information to:

  • Provide and fulfill orders

  • Process payments

  • Ship products

  • Communicate with customers

  • Provide customer support

  • Improve our store and services

  • Send marketing communications when you have opted in

Marketing Communications

If you subscribe to our mailing list or opt in during checkout, we may send occasional updates, promotions, or store announcements.

You may unsubscribe at any time by clicking the unsubscribe link in our emails.

Lawful Basis (GDPR)

If you are located in the European Economic Area (EEA), we process your Personal Information under the following lawful bases:

  • Your consent

  • To perform a contract (such as fulfilling your order)

  • To comply with legal obligations

  • To protect vital interests

  • For legitimate business interests that do not override your rights

Data Retention

We retain Personal Information only for as long as necessary to:

  • Fulfill orders

  • Provide customer support

  • Maintain business records

  • Comply with legal obligations

  • Resolve disputes and enforce agreements

You may request deletion of your Personal Information at any time by contacting us.

International Data Transfers

Your Personal Information may be transferred to and processed in countries outside your jurisdiction, including the United States and Canada, where our service providers operate.

These transfers are conducted in accordance with applicable privacy laws.

Automated Decision-Making

We do not engage in fully automated decision-making that significantly affects customers.

However, Shopify may perform limited automated fraud detection, including:

  • Temporary IP blacklisting for repeated failed transactions

  • Temporary card blacklisting associated with suspicious activity

These processes are designed for fraud prevention and do not have significant legal effects on customers.

Selling Personal Information (CCPA)

Under the California Consumer Privacy Act (CCPA), certain forms of data sharing used for advertising may be considered a “sale.”

We may share:

  • Behavioral data

  • Purchase activity

  • Email addresses associated with orders (when using Shopify Audiences)

We do not knowingly sell Personal Information of minors under the age of 16.

To request an opt-out of such sharing, contact us at:

lilys.little.store@gmail.com

Your Rights

GDPR Rights (EEA Residents)

You have the right to:

  • Access your Personal Information

  • Request correction

  • Request deletion

  • Request data portability

  • Object to certain processing

  • Restrict processing

Requests may be submitted to:
lilys.little.store@gmail.com

Shopify GDPR information:
https://help.shopify.com/en/manual/your-account/privacy/GDPR

CCPA Rights (California Residents)

California residents have the right to:

  • Request access to personal data (“Right to Know”)

  • Request deletion

  • Request correction

  • Request data portability

  • Designate an authorized agent

Requests may be submitted to:
lilys.little.store@gmail.com

Cookies

Cookies help personalize your browsing experience and allow us to analyze how customers use the Site.

You can view Shopify’s current cookie list here:

https://www.shopify.com/legal/cookies

Blocking cookies may affect the functionality of certain parts of the Site.

Do Not Track

Because there is no consistent industry standard for responding to “Do Not Track” signals, we do not modify our data collection practices when such signals are detected.

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes to our practices, operational needs, or legal requirements.

The latest version will always be posted on this page.

Complaints

If you wish to make a privacy-related complaint, please contact us at:

lilys.little.store@gmail.com

If you are not satisfied with our response, you may lodge a complaint with your local data protection authority where applicable.

Last updated: March 7, 2026